LYBRA

Lybra’s Assistant is a next-generation, module-based RMS, designed to optimise sales, in real-time, for independent hotels, groups & chains. When all of the modules of Lybra’s Assistant RMS are used in conjunction, hotels are able to access both a micro-level (PMS data) and a macro-level (market data + competitor prices + hotel online reputation + events + booking engine data), 360-degree overview of their property’s position within the market – making it easier to set the most accurate rates, yielding the highest occupancy, ADR and RevPAR, no matter how the ongoing pandemic – or its subsequent recovery – affects demand.

Lybra Assistant is the only RMS in the world capable of collecting data from all the main tourism markets worldwide; this data – including demand pressure, competitor rates, flight search data, events and hotel search data – is analyzed and, via Lybra’s Assistant RMS, delivers strategic, action-oriented insights to help hoteliers to quickly improve their financial performance.

Lybra Assistant is the first RMS to integrate global booking engine data and flight search data into its predictive algorithm, in real-time, which gives the RMS a completely unique forecasting ability as, for each search, it can provide data on the city of departure and arrival, number of people traveling, LOS, spending capacity, etc. As flight searches are indicative of future travel intent, this data can be used as effective input data for the establishment of potential future travel demand and, therefore, as a basis for setting accurate room rates.

Our Review

Lybra is one of the newer revenue management systems with a team dedicated to optimising revenue management and pricing. It is not overly complex and easy to use. The pricing module allows scope to introduce them to smaller hotels as well.

Ask Me About

Lybra’s effort to help hoteliers survive – and even thrive! – during the ongoing COVID-19 pandemic, Lybra is offering hotels a free trial of the Assistant RMS.