What is hotel benchmarking in the hotel industry?
Effective benchmarking helps you to understand where you stand in the market, identify gaps in your hotel’s strategy, and to discover opportunities for growth and profitability. It involves measuring and analyzing various metrics of a hotel’s performance such as occupancy, ADR, RevPAR, and market share, using both historical data and forward-looking data. The purpose of hotel benchmarking is to allow […]
OTA Insight shapes the future of real time market intelligence with market insight
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