The Power of Social Media Marketing for Hotel Technology Users and Providers
”Social media platforms are excellent for sharing informative content. Hotel technology providers can share how-to guides, best practices.”
Black Friday – your golden opportunity to leverage your direct channel and boost conversions!
”Set your campaign goals: Setting your goals in advance is not only a good way to make sure everything will be ready for a seamless promotion leading up to the big day, but also an essential step before establishing your offers.”
Reputation Management with GuestRev
Satisfied customers are the best sales agents!As an experience-based destination, it is important to put customers at the center of business decisions. Understanding your customers better, making your customers feel heard, and increasing your customer satisfaction, are worth their weight in gold. To do this you need to accurately identify how your guests feel about […]
Bringing Travel & Hospitality Insights To Light
Transform complexity into confidence with actionable market insights, business intelligence, and pricing tools that maximize revenue growth with Lighthouse (formerly Ota Insight)! What we do: Who we serve: Trusted by more than 65,000 hospitality professionals! “Lighthouse’s tools have transformed the way I work. They’re like a 24/7 buffet where I can get all the live […]
Five commonly held myths about revenue management technology and why you don’t need to worry
MYTH #1: Revenue management systems (RMS) are only for bigger or branded properties. My smaller, family-run property doesn’t need one. An RMS is for every type and size of property because they are proven to have huge financial benefits for properties with as few as 10 rooms! Let’s look at some numbers from one of […]
6 Effective Hotel Packages For Guests
Calling all hotel owners! Ready to supercharge your revenue and occupancy? You’re in for a treat! Hotel packages aren’t just about creating amazing guest experiences; they’re your ace in the hole for raking in those profits. Let us guide you in the art of crafting unique hotel packages and rocking their marketing. It’s all about boosting […]
Build trust and remain consistent: Our Top tips for maintaining rate parity
Let’s start at the beginning: What is Rate Parity? Rate parity refers to the practice of ensuring consistent pricing for a hotel rooms across various booking platforms, including the hotel’s website, online travel agencies (OTAs), and third-party booking sites. It’s crucial for hotels to maintain rate parity because it promotes fair competition among these channels, […]
What is hotel benchmarking in the hotel industry?
Effective benchmarking helps you to understand where you stand in the market, identify gaps in your hotel’s strategy, and to discover opportunities for growth and profitability. It involves measuring and analyzing various metrics of a hotel’s performance such as occupancy, ADR, RevPAR, and market share, using both historical data and forward-looking data. The purpose of hotel benchmarking is to allow […]
Recap 2023: RoomRaccoon Product Milestones
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Hospitality Expert Delivers Award-Winning Booking Value Increases
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How can I break through data intimidation?
Having access to vast amounts of data is a huge opportunity for your hotel. But the more data you have the more difficult it can be to see the patterns and the information that leads to better decision-making. There is just so much data, and it needs interpretation to provide value! So how can you leverage […]
Maximizing Direct Bookings: The Power of Hotel Website Forms
In a hotelier’s dream world, every website visitor’s journey would end in a direct booking. In reality, we know this isn’t exactly the case (yet!). So, it’s important to make the most of every interaction with users on your direct channel, even the ones that aren’t quite ready to complete their reservation. Collecting contact information […]
The first benchmarking product for the hotel’s direct booking channel
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How to prepare your restaurant for the winter months
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Revenue Management: Look ahead to avoid being left behind
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The imperfect dischotomy between historical data and future demand data in hotel revenue management
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The paradigm shift in the revenue management with future demand data
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The latest hotel website trends and tips
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Personalise your guests’ journey with central data management
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OTA Insight shapes the future of real time market intelligence with market insight
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Advice for Hoteliers past the peak Summer season and beyond
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