The Rise of Micro-Moments: Capturing Revenue from Spontaneous Guest Decisions
In today’s fast-paced, mobile-driven world, attention spans are shorter, decisions are faster, and expectations are higher. For hotels, this new guest behavior presents a golden opportunity: the micro-moment. These are the split seconds when a guest decides to splurge on a spa treatment, upgrade their room, order dessert at midnight, or book a last-minute tour […]