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In order to improve on your hotel’s website, it’s helpful to be aware of the trends sweeping the web so you can ensure you’re giving yourself the best chance possible of increasing your direct bookings.
The pandemic has changed our behaviour as customers. We wrote recently about the ‘new guest persona’ you should be creating based on the ways in which travelers will change their habits when restrictions ease and they can move around again.
With this in mind, here are some hotel website trends and tips we hope help and inspire you in the lead up to summer & summer bookings.
What are some of the latest hotel website trends?
Virtual tours
Immersive video was around long before the pandemic, but it’s absolutely something that more importance has been placed on since so much of the world went into lockdown for months, with no other way of deciding on the look of somewhere other than what they could find online. People won’t stop delving into researching where they want to stay, and the more you can give them to show off your property, the better. That’s why considering the likes of virtual tours around your property is a good idea. You can also consider doing a virtual wedding venue tour, too. Use everything at your disposal to give bookers the extra push.
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